{"id":1149,"date":"2025-10-14T08:20:01","date_gmt":"2025-10-14T01:20:01","guid":{"rendered":"https:\/\/svlight.vn\/kham-pha-chu-nghia-lien-van-hoa-va-thiet-ke-chieu-sang-2-2-2\/"},"modified":"2025-11-25T10:39:44","modified_gmt":"2025-11-25T03:39:44","slug":"consumer-centered-lighting-approach-in-retail-2","status":"publish","type":"post","link":"https:\/\/svlight.vn\/en\/news\/consumer-centered-lighting-approach-in-retail-2\/","title":{"rendered":"Consumer-centered lighting approach in retail"},"content":{"rendered":"

This article presents insights shared by Mr. Damian de Wind, Project Lighting Director at Mondoluce, about the journey of transforming retail lighting methods amid the shift in shopping centers toward a customer-centric lighting approach that prioritizes people, their needs, and their overall experience.<\/strong><\/p>\n

With extensive experience in delivering tailored lighting solutions for commercial projects based in Perth, Mr. Damian applied a case-study approach to analyze the complex lighting layout of one of Perth\u2019s leading retail complexes\u2014Karrinyup Shopping Centre\u2014in order to highlight promising trends in contemporary retail lighting practice.<\/p>\n

\u201cAs American director and visual artist Aaron Rose once said: \u2018Light, when used at the right moment, can make the ordinary extraordinary.\u2019\u201d<\/strong><\/p>\n

What is retail lighting?<\/strong><\/p>\n

In simple terms, retail lighting is the activity of designing and specifying lighting fixtures as well as their placement to illuminate retail spaces and highlight products or store areas. Thoughtful lighting design is a key factor in the success of any retail complex, as it ensures sufficient illumination for walkways while creating an environment attractive enough to draw customers. However, one of the most common mistakes we often see in retail lighting is focusing solely on brightness. This approach can lead to a “lighting war,” where every store competes to be the brightest, resulting in over-illumination in the overall lighting layout. As a consequence, the retail lighting system fails to address other important factors such as visual appeal, emotional impact, and customer experience.<\/p>\n

As Aaron Rose, American director and filmmaker, said: \u201cThe right light at the right time can make the ordinary become extraordinary.\u201d As the lighting industry shifts toward a human-centric approach, we also observe a transformation in retail lighting methods when shopping centers adopt consumer-focused strategies that prioritize people, their needs, and the overall experience. According to Zaltman (2003), 95% of purchasing decisions stem from subconscious triggers and emotions, which drive buying behavior and decisions. Therefore, creating a memorable customer journey requires a comprehensive approach that shapes the retail experience to stimulate all five senses.<\/p>\n

One of the most important elements in shaping a space\u2019s visual perception is lighting. As the centerpiece of a store layout strategy, lighting defines the appearance of a store or complex and influences consumers\u2019 perceptions of the space. Shopping center lighting demands a comprehensive understanding of the retail journey, from entrances to key stopping points such as dining areas and restrooms, all the way to exits through parking lots or vehicle drop-off zones. Lighting at these points can help guide customers, while creating a comfortable yet engaging atmosphere that encourages positive experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i vi\u1ebft n\u00e0y tr\u00ecnh b\u00e0y chia s\u1ebb t\u1eeb \u00f4ng Damian de Wind, Gi\u00e1m \u0111\u1ed1c chi\u1ebfu s\u00e1ng d\u1ef1 \u00e1n c\u1ee7a Mondoluce, v\u1ec1 h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfu s\u00e1ng trong b\u00e1n l\u1ebb gi\u1eefa b\u1ed1i c\u1ea3nh c\u00e1c trung t\u00e2m mua s\u1eafm \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfu s\u00e1ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 t\u1eadp trung v\u00e0o con ng\u01b0\u1eddi, nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3.<\/p>\n","protected":false},"author":1,"featured_media":1150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[395],"tags":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/posts\/1149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/comments?post=1149"}],"version-history":[{"count":1,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/posts\/1149\/revisions"}],"predecessor-version":[{"id":1151,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/posts\/1149\/revisions\/1151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/media\/1150"}],"wp:attachment":[{"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/media?parent=1149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/categories?post=1149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/svlight.vn\/en\/wp-json\/wp\/v2\/tags?post=1149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}